Inside of a environment in which tech CEOs generally manage meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that few dare to tread. Because the co-founder and CEO of Scentbird, one of the leading fragrance subscription providers in North The united states, Mariya has verified herself to get a forward-pondering enterprise leader. But beyond her achievement in the company environment, she has also emerged for a spiritual tutorial and intuitive Instructor, a transformation she shares brazenly by her YouTube channel, “This is certainly Mariya.”

This convergence of commerce and cosmic consciousness can make Mariya Nurislamova The most unconventional—and powerful—figures in the fashionable entrepreneurial landscape.

Creating Scentbird: A Fragrance Disruptor
Mariya’s company vocation took flight in 2014 when she co-Launched Scentbird, an organization meant to make designer fragrances additional accessible via a month to month membership design. Modeled after Netflix, but for perfume enthusiasts, Scentbird quickly grew to become a go-to System for fragrance discovery. Beneath her Management, the business grew to provide above seven-hundred,000 subscribers, supplying usage of greater than 800 fragrances from important worldwide makes.

With a strong foundation in brand name system, supply chain logistics, and internet marketing, Mariya effectively captivated undertaking capital, participated inside the Y Combinator accelerator, and aided Scentbird scale right into a $100M+ revenue organization. She later on expanded her portfolio with Deck of Scarlet, a natural beauty brand, and Drift, a vehicle fragrance corporation.

But while her popularity from the startup environment was soaring, Mariya was quietly going through a spiritual transformation that would quickly spill into the public eye.

The Awakening: A Shift to Spirituality
Close to 2018, Mariya seasoned what she called a spiritual awakening. This interior evolution influenced her to dive into metaphysics, Electrical power work, meditation, and intuitive channeling. As she deepened her spiritual apply, she began making material to aid Other individuals check out their unique consciousness, in the long run launching her YouTube channel “This is certainly Mariya.”

The channel, which now has about one hundred,000 subscribers, functions an array of content material—guided meditations, soul healing procedures, chakra get the job done, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply personal. She invitations her viewers to connect with themselves, the divine, as well as unseen energies that form our everyday life.

Her followers usually explain her information as transformative, and he or she has cultivated a deeply faithful spiritual audience through dependable engagement and authenticity.

Controversy with the Crossroads of Identity
Though a lot of have embraced Mariya’s dual identification, Other people have lifted eyebrows—specifically as her metaphysical beliefs have become far more publicly visible. In 2024, a element from the Business enterprise of Trend spotlighted The strain among her roles to be a tech CEO as well as a spiritual Trainer.

Some of Mariya’s statements—for instance feedback on different therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from people, influencers, and even former collaborators. Various beauty influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social media marketing forums debated the appropriateness of her beliefs in relation to her leadership placement in a very mainstream manufacturer.

In response, Mariya clarified that her spiritual teachings are individual and presented underneath her first name only, deliberately separated from her Expert identity. But the controversy opened up a broader discussion about no matter if general public figures can—or should really—compartmentalize their beliefs in the age of transparency.

The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. While numerous founders strive to take care of a picture of neutrality, she has picked out to indicate up as her total self. This degree of transparency could be the two magnetic and polarizing.

On a single hand, her authenticity is refreshing. She brings emotional intelligence and mindfulness to an field normally concentrated only on scale and approach. On another, her outspokenness about spiritual topics invitations scrutiny, particularly in an era when online content can immediately go viral and provoke solid reactions.

Even now, Mariya’s strategy speaks to a further cultural shift. As more and more people investigate wellness, consciousness, and personal enhancement, figures like her—who bridge the spiritual and content worlds—might become additional widespread, not much less.

Businesswoman. Mystic. Influencer.
In combination with managing her businesses and YouTube channel, Mariya has crafted an ecosystem of spiritual offerings. She hosts retreats, features private channeling classes, sells spiritual resources, mariya nurislamova and it has even published a e book titled seventy two Keys to Manifestation. She’s in essence created a parallel business during the spiritual Area—solely separate from her position at Scentbird, yet just as structured and scalable.

Her spiritual model, like her beauty brand name, is world wide, polished, and experience-driven. It’s obvious that Mariya applies the same degree of emphasis and creative imagination to each spheres of her daily life. Irrespective of whether top a group of developers or channeling divine Strength for your guided meditation, she provides with clarity and conviction.

The Highway In advance
Mariya Nurislamova’s journey raises vital questions on id, Management, and general public everyday living. Can a tech CEO even be a mystic? Need to small business leaders share their particular beliefs with the general public? What transpires when All those beliefs obstacle regular norms?

Whatever the solutions, Mariya continues to walk her route unapologetically. She signifies a whole new era of entrepreneurs—ones who aren’t afraid to generally be elaborate, spiritual, and multidimensional. Her boldness could possibly Charge her some partnerships, but What's more, it earns her admiration from people that worth truth over conformity.

Eventually, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what this means to get entire.

Mariya Nurislamova life with the intersection of logic and intuition, small business and spirit, leadership and vulnerability. Her Tale can be a bold testomony to living authentically, even though that authenticity comes with hazard. As she carries on to expand her dual empire—each earthly and cosmic—she invites us all to consider what this means to steer with soul.

No matter if you see her for a visionary or perhaps a provocateur, another thing is certain: Mariya Nurislamova will not be frightened to interrupt the mould.